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INTEGRITY MANAGEMENT, PEOPLE-ORIENTED
The market economy is a competitive economy. Enterprises operating under competitive conditions must have some competitive advantage over other companies if they want to survive and develop. The so-called competitive advantage refers to certain characteristics of the business in terms of business relative to competitors. Faced with the opportunities and challenges brought about by the tide of economic globalization, enterprises should innovate their business ideas to form a competitive advantage.
First, build a new concept of high-grade humanized service.
Under the normal market economy conditions, in order to realize the “thrilling jump” from “conversion from commodities to money” and “from commodity to gold”, the company has developed various sales strategies and established the market as the starting point. A marketing concept that aims to achieve profit by relying on customer needs. On the surface, this marketing concept is very consistent with the actual situation of the market economy, and there are many successful examples as experience support. But a careful analysis of this traditional marketing concept, we can find that there are obvious theoretical biases, specifically, the "customer-centric" and "customer is God" proposed by this marketing concept is not really The customer's interests and needs to start, but to meet customer needs as a means to achieve their own interests; Second, this marketing concept ignores the existence of negative external effects of production and operation, and denies the company's commitment to social responsibility. Therefore, in order for Chinese companies to continuously acquire and maintain competitive advantages, it is necessary to build a marketing concept of high-quality humanized service that cares for “people or people”. This high-grade humanized service concept must achieve two satisfactions: one is to satisfy customers, that is, the products and services provided by the enterprise must meet or exceed the customer's expectation; the second is to satisfy the society. That is to say, the products and services provided by enterprises to customers must also meet or exceed the expectations of the society.
Second, build a new concept of high-efficiency technology innovation.
Under the normal market economy conditions, if enterprises want to continuously introduce high-quality products to the market, they must rely not only on the power support provided by capital operation, but also on the technical guarantee provided by technological innovation. Without technological innovation, any high-quality R&D and production will become empty talk. Therefore, in the fierce market competition, no enterprise can ignore and ignore the role of technological innovation for the sake of survival and development. In the context of economic globalization, due to the popularization of modern high-tech means and the extensive use in production and management, it not only completely broke the product barriers, but also completely broke the technical barriers. A new product or technology has just been developed and brought to market, and soon there will be the same attribute, even higher, better products or technologies to compete with or even replace it. The emergence of this situation will not only make the profit advantage of the technology innovators extremely threatened, but also greatly shorten the profit time, and with the follow-up of a large number of competitors, the profit margin of the technology innovators will be greatly reduced, and even Lead to profit transfer. Therefore, in the fierce international competition, if enterprises want to obtain sustained profits and control the commanding heights of market excess profits, they must construct high-efficiency scientific and technological innovation concepts. This high efficiency is not only reflected in the ability and speed of technological innovation, but also The ability to transform scientific and technological innovation into real productivity is strong and fast.
Third, build a new concept of high-profit capital operation.
In a sense, capital is the main driving force for companies to engage in product development and production. Specifically, in an ever-changing market, enterprises can rely on capital management. First, they rely on purely relying on product management to develop diversified industrial operations to ensure the safety of business operations. Second, they seek credit funds from enterprises to solve the enterprises themselves. The problems of idle assets and slow operation of funds; the third is to carry out technological innovation and expand investment in technological transformation, and obtain economies of scale that cannot be achieved by other means through moderate expansion of production scale. With the trend of economic globalization and the development of Internet information technology, Chinese enterprises can optimize resource allocation, adjust product structure and industrial structure on a global scale, and seek a wide range of partners, so that it is possible to use the lowest price and the highest quality. On the other hand, Chinese companies have to face the challenge of oversupply due to the fierce competition, the decline in product profit margins, and even zero. Therefore, if Chinese enterprises want to gain an advantage in competition, they must construct a new concept of capital operation and correctly handle the relationship between economic development and economic benefits. They must pay attention to the market share and pay more attention to the acquisition of high profits. It is necessary to avoid falling into a "commodity without profit black hole" that pursues high market share and high growth rate regardless of whether it has any benefit.
Fourth, build a new concept of high-quality product development.
Under the normal market economy conditions, the production and management purposes of any enterprise are the first goal of profit and maximization of profits. However, the first prerequisite for achieving the goal is to first introduce and provide high-quality products to the market. If a company cannot provide or provide high-quality products that cannot meet the requirements of consumers, it will be difficult to achieve the “thrilling jump” of its products, and it is difficult to maintain and increase the value of the input factors. Numerous facts prove that whether a product can bring expected profits to producers and operators ultimately depends on whether it can be accepted by consumers: a certain product can bring a lot of profits to producers, and ultimately depends on how much it is. Represents the reality and potential needs of consumers. In order to be invincible, Chinese companies must constantly develop a series of high-quality products, which are not only reflected in the natural and external forms of products such as utility, quantity, features, styles, etc., but also in such as Satisfying individual needs, helping to improve the social attributes and humanistic content of products such as quality of life; not only in meeting and satisfying the real needs of consumers, but also in understanding and guiding consumers' future preferences. Only in this way can Chinese enterprises win the long-term favor of consumers and maintain steady growth of their economic benefits.
Fifth, build a new concept of high-efficiency competition and cooperation.
In the context of economic globalization, the rapid development of science and technology and the in-depth life of information network rapid communication technology provide technical possibilities for enterprises to continuously introduce high-quality products to consumers, and on the other hand, the value-added links of product value chains become More and more, the product structure is becoming more and more complex, which leads to a sharp increase in the operating costs of new products for R&D, production and marketing. Therefore, if Chinese enterprises want to be in an invincible position in the future international competition, they must construct a new concept of high-efficiency competition and cooperation according to the new requirements of economic globalization and the new rules after joining the WTO. On the one hand, this new concept requires Chinese companies to adhere to the "win-win" principle of benefit sharing, courage to participate in international cooperation, and be good at finding new profit growth points from cooperation. The competition concept of "a neighboring ambiguity" and "a peer is a family" with small farmers' awareness will severely restrict the pace of Chinese enterprises going global and participating in international competition and cooperation, and will be eliminated under the impact of the tide of economic globalization; The Chinese companies are required to be good at their own strengths, concentrate limited resources, find breakthroughs in one or some value-added links in the product value chain, strengthen the core competitiveness of the main business, and constantly maintain and develop their own competitive advantages.